Check out the official iPhone XS, XS Max and XR promo videos

Poll results iPhone 9 would've been the best name for the “affordable” iPhone

Poll results iPhone 9 would've been the best name for the “affordable” iPhone

Apple also announced the iPhone XR during the presentation.

It's surprising that Apple discontinued the iPhone SE, since it's only a 2-year-old phone, and Apple just gave it an upgrade last year.

You can preorder the iPhone XS or iPhone XS Max in three different storage sizes.

In a note to clients on Thursday, Needham analyst Laura Martin compared Apple's decision to release the iPhone XR on October 26 - a full month after the iPhone XS launch - to the way studios release films in theaters and then on television.

The first phone to introduce the dongle was the iPhone 7, in which the 3.5mm headphone jack was ditched in favor of the proprietary Lightning cable. The first has a 5.8-inch AMOLED panel, the second has a 6.5-inch AMOLED display (the biggest screen ever seen on an Apple phone) and the third is in the middle with a 6.1-inch display and the LCD technology.

Gareth does note though that the camera system also supports Smart HDR, which allows the iPhone XR to "really capture the high-end elements of a photo, fusing the light and dark elements well", and that the pictures he took were clear, sharp and colourful. However, you can still launch the camera app and flashlight from the lock screen and feel some haptic vibration when you do.

Compared with the new iPhone XS and iPhone XS Max - which start at $999 and $1,099, respectively, with the Max topping out at an eye-watering $1,449 - the XR is poised as a reasonably priced alternative. Let us know your views in the comment section below!

According to Ive, the new Apple Watch "will be a more marked tipping point in understanding and adoption of the product".

They come in gold, silver, and space gray. Gareth recons that the lower price will make the iPhone XR the best selling new iPhone revealed this year. If you want a 2018 iPhone (and not the iPhone 8, 8 Plus or iPhone 7), you can keep a little more money in the bank.

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