Windows 10 has started 'warning' users not to install Chrome or Firefox

Windows 10

Windows 10

On the Windows 10 October 2018 update, the below warning now appears when you open the installers for Chrome or Firefox. A user shared about this on Twitter, here is what the dialog informed the user. Seeing the numbers, it is understandable why Microsoft would want to push Edge down everyone's throat but Insiders and Windows users in general are apparently miffed. It's user-hostile behaviour, and it feels cheap and scummy.

Microsoft launched Edge on July 15, 2015, and it now runs on Windows 10, Windows 10 Mobile, and Xbox One. The popup notes that users already have Edge as part of Windows 10, and claims that it is the safer and faster browser. We have a serious bone to pick with Windows 10's development team here: This message sounds like it's about safety, but it's just about Microsoft's profits. The reason for the addition is to prompt users to test Microsoft Edge before downloading a third-party like Google Chrome. "Customers remain in control and can choose the browser of their choice", the Microsoft spokesperson explains.

In fact, it was hard to tell any difference between the speed of the three major browsers when using an advert- and script-heavy site site, with each browser being fast to load pages.

Overall Edge was behind Chrome in two out of three benchmarks, significantly in the case of Ares-6, but also beat Firefox in two out of three benchmarks.

Further, Microsoft was forced to make alternative web browser options prominently available. People use Windows in the real world to run a variety of applications, not just connect to Microsoft services in half-baked "Universal" apps, "Metro" apps, or whatever we're calling them now. In a tweet, the company said, "Well this is awkward".

While Microsoft may indeed use this prompt to intensify its war against other browsers, it may not go down well with Windows 10 users who may view it as annoying. "Microsoft should focus on building great products instead and win users".

Whether or not such prompts would tag along with future Windows updates, would depend on the feedback on this particular test feature.

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