Google brings privacy, data controls to search

Google Brings Privacy Controls a Little Closer to Search

Google Brings Privacy Controls a Little Closer to Search

This is also an effort by Google to make these privacy tools much easier to access and use.

From directly within Search, it's now possible to review and delete recent Search Activity, get quick access to the most relevant privacy controls in your Google Account, and finally, gather more information about how search utilizes your data.

To be clear, these are all controls that we could already access through Google's account settings menu.

This is why the privacy controls won't be hidden away in the settings anymore. But clearing the activity data that's on Google's servers has never been especially easy - deterring many users from clearing the record of their darkest desires and favourite bad memes.

Google says it plans to expand these privacy control efforts to Google Maps in 2019, followed by releases in "many" other Google products. The bug had existed in Google+ since 2015. Speaking at a privacy conference in Brussels, Cook said the collection of huge amounts of personal data by tech companies is harming the society.

The updates are rolling out on desktop, mobile web and the Google Search app for iOS on Wednesday, but won't be available on the Android app until the coming weeks. Among the changes, developers who want to access such data will have to pay tens of thousands of dollars to undergo a security assessment by an outside auditor.

For now, Google is launching these tools in Search on the desktop and mobile Web. That news prompted hundreds of employees to write a letter over the summer demanding an ethical review. Facebook chief operating officer Sheryl Sandberg and Twitter chief executive officer Jack Dorsey testified at a congressional hearing in September, next to an empty chair intended for Google.

"A lot of things with Google start with search; it's a good test bed where we see a lot of our users", said Miraglia.

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