IPhone owners won’t have to pay to watch Apple’s original programming

Apple Tv 4k Giveaway

Apple Tv 4k Giveaway

Until recently, it had been lumped in the same speculative basket as Apple HDTVs and Apple self-driving cars.

- “Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed "TV" application, said the people, who asked not to be named because the details of the project are private, ” reported CNBC. It appears that Apple will, at least initially, use its TV app as a springboard.

The service's Apple-produced content will be free to Apple device owners, while the subscription "channels" (such as HBO in the US) that sit next to it in Apple's TV app will allow users to subscribe to them.

It's not clear if the deal is limited to legacy content, or would include current TV shows like Outlander, American Gods, Game Of Thrones and Westworld. The report doesn't note if the service will be available on non-Apple devices, and if the company would require you pay if you're watching from a PC, Android or other device.

Well, that's one way to differentiate yourself in the crowded streaming video market.

And surprise, surprise: said service will come to Apple device owners via the TV app that's now available on iOS and tvOS. The app will contain Apple's library of original content and the option to, as with Amazon Prime, subscribe to media services like HBO and Starz. If the report can be believed, Apple will be focusing on PG-rated series suitable for family viewing; a move straight out of the Disney playbook.

According to CNBC's inside source, the service will launch in early 2019 to coincide with an update to the Apple TV app. As evidenced by the image below, 40% of iOS users on recent devices are still running iOS 11. In short, 89% of all iOS devices are now running an iteration of iOS that, at the most, is about 1-year-old.

We'll be keeping a close eye on this one as it develops.

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