Amazon Boasts Record-Breaking Holiday Season Worldwide

Amazon Sets Holiday Shopping Records

Amazon Sets Holiday Shopping Records

Amazon's digital assistant Alexa took a day off on Christmas and many users particularly in the United Kingdom were not amused.

"In the U.S. alone, more than 1 billion items were shipped for free this holiday with Prime", said Jeff Wilke, CEO Worldwide Consumer.

Amazon said in the USA, more than one billion items were shipped by the company for free through its Amazon Prime service. Amazon says that Alexa was used three times as much than past year for shopping. The final Prime Now delivery before December 25 was on Christmas Eve at 11:30pm in Berkeley, Calif. Those receiving an Echo device might have searched the App Store for "Setup Amazon Alexa", which not by coincidence is the name of the app.

If Amazon's Echo speaker was one of its best sellers, it appears to also have been a victim of its own success.

“This season was our best yet, and we look forward to continuing to bring our customers what they want, in ways most convenient for them in 2019.

Amazon's stock was up about 2 percent Wednesday.

Customers asked Alexa to turn on their holiday lights tens of millions of times this holiday season, with the number one request being, "Alexa, turn on the Christmas tree".

Amazon directly answered to the user's complaint about Alexa and said that it was just because of the overload of virtual voice assistant which results into connectivity issues to the users.

The top-selling toys were the L.O.L. Surprise!

Clothes were also popular whether from one of Amazons brands (Amazon Essentials, Goodthreads, etc.) or brandslike Carhartt, Calvin Klein, Champion or UGG. Electronic items were a key highlight in the holiday season with Apple iPad, Bose Quiet Comfort Headphones, and Wyze Cam being the top sellers.

Amazon's holiday shopping announcement is filled with other interesting facts about new retail trends.

Prime's guarantee, and the trust customers have in it to get their gifts to them in time to give for Christmas, makes Amazon's peak of the season both later and greater than that of its online competitors. Amazon launched a way for customers to donate toys to needy children through Alexa. Since it was Christmas, numerous users were left disappointed as their voice-controlled-assistance was not available to turn-on/off the lights, play music, check weather or perform other such tasks.

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