Apple’s CES Ad Hits Google And Amazon Where It Hurts

Apple hilariously trolls competitors in new

Apple hilariously trolls competitors in new

While the ad makes a jab at Google, Facebook, and other digital and electronics companies that fail when it comes to consumer privacy, Apple wants to make clear that the company will keep private the data collected through Apple Pay, Face ID, and the health data aggregated by the Apple Watch.

The 13-story billboard, which covers nearly the entirety of the CES-adjacent hotel, reads: "What happens on your iPhone, stays on your iPhone".

More than 180,000 tech industry executives, analysts and investors are set to descend on Las Vegas, Nevada, from January 8-11, for CES, the world's largest consumer technology trade show.

The ad reads: "What happens on your iPhone, stays on your iPhone". It also included the URL to Apple's privacy website.

CES gets underway in Las Vegas on January 8.

The world's largest tech show gets fully underway tomorrow, but the government shutdown has forced several federal government speakers to cancel. Apple is one of the few holdouts not in attendance but that hasn't stopped the company from sending a huge message to its competitors and customers by posting a giant billboard above the city of Las Vegas.

Spotted by Engadget's Chris Velazco, Apple's trollish ad is a play on the famous phrase: "What happens in Vegas, stays in Vegas", changing the "in Vegas" parts to "on your iPhone".

The billboard takes a stab at Amazon and Google's less than stellar privacy record, reports Highsnobiety.

CES is scheduled to begin on Tuesday.

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