Apple to release three new iPhones amid struggling sales

WSJ reveals 2019 iPhone lineup details

WSJ reveals 2019 iPhone lineup details

Apple acknowledged a few days ago that iPhone sales in China were weaker than expected, as the company had to lower its guidance for the first quarter of fiscal year 2019. Reports for the company's problems with the iPhone XR continue to surface, fuelled by analysts decreasing shipment estimates for the smartphone.

It's also not attractive because people can already buy phones that have the functionality that Apple won't have in the iPhone until at least the end of 2020. Declining sales for lower end models. and the escalating price of higher-end models, caused Apple to restrategize and cut back on their cheaper phones.

The discounts in China which focus specifically on the iPhone XR are carried out by online retailers in particular. The company's 2019 lineup of iPhones will be identical to last year's, with some key changes to the OLED devices. He put the blame on the slowing Chinese economy and rising trade tensions with the USA as the key reasons for reduced sales in the first quarter. A manager for the iPhone distributor DoubleRise claims that his company's iPhone discount has nothing to do with Apple. This rumor isn't new, but it's coupled with the idea that the iPhone XR hasn't sold as well as Apple thought it would.

Moreover, seeing that Apple kept all the iPhone prices on his own Chinese portal untouched, these price cuts are most likely due to Chinese retailers deciding that their iPhone stocks need to go. "It's possible Apple wants to test the market's feedback if it brings down the channel prices".

Today's report follows an earlier investor note by Ming-Chi Kuo, in which he cut down shipment estimates for the iPhone. "If you look at our results, our shortfall is over 100 percent from iPhone and it's primarily in greater China", Apple CEO Tim Cook told CNBC.

Apple Inc AAPL.O held talks with Samsung Electronics Co Ltd 005930.KS and MediaTek Inc 2454.TW along with existing vendor Intel Corp INTC.O to supply 5G modem chips for 2019 iPhones, according to an Apple executive's testimony at a trial between Qualcomm Inc QCOM.O and the U.S. Federal Trade Commission on Friday.

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