Gartner: PC market continues to decline

Lenovo was at the top for 2018 global PC shipments followed by HP and then Dell

Lenovo was at the top for 2018 global PC shipments followed by HP and then Dell

But a volatile stock market and a post-Black Friday/Cyber Monday downturn saw "the lowest sequential growth for a holiday quarter since the fourth quarter of 2012". Region-wise, the US saw a small increase in volume from the previous year, whereas it was all negative in the Europe Middle East, and Africa (EMEA) region and the Asia-Pacific region, excluding Japan, saw a single-digit decline - majorly due to the US-China trade war.

Japan: Corporate Windows 10 refresh entered its final phase and helped to beat expectations for 4Q18, with growth among virtually all OEMs, although multinational OEMs reaped most of the benefits.

American PC shipments fared worse than the global market, shedding 4.5 per cent year-on-year in Q4 to 14.2 million units.

Overall, went back to the market to 2018, year-on-year 1.3 percent. The company has recorded three consecutive quarters of double-digit year-over-year shipment growth, despite the stagnant overall market.

Apple came fourth in the list with a market share of 7.2 percent, showing a decline a 3.8 percent year-over-year.

"The majority of the PC shipment decline in 2018 was due to weak consumer PC shipments".

In addition, the rising economic tensions between the USA and China was also a concern.

Gartner analysts said there were signs for optimism in 2018, but the industry was impacted by two key trends. In the case of private users, the demand itself had not been in the Christmas business. "And if the trade war escalates further, we should expect spillover of the impact to other countries, particularly due to the expected fluctuations of the exchange rates impacting businesses across the region".

Gartner, in its quarterly report for the fourth quarter of 2018, reflects similar market developments. Lenovo was the number one, with 24.6 per cent market share for the quarter. Dell was second (25.7%), followed by Lenovo (15.2%) and Apple (12.4%). Dell took the third position with a market share of 15.9 percent, a slight increase of 1.4 percent. Finally, at Acer, shipments dropped 18.3 percent to 3.861 million, while its market share fell to 5.6 percent form 6.6 percent.

"Just when demand in the PC market started seeing positive results, a shortage of CPUs (central processing units) created supply chain issues", said Mikako Kitagawa, senior principal analyst at Gartner. Even in the USA, where economic growth has been strong, small and medium businesses have cut back on PC spending. In India, a significant drop in consumer demand together with high inventory remaining in the channels led to a stronger than expected decline in the consumer and SMB segments, while Intel supply shortages led to a drop in sales to the enterprise customers.

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