Samsung Galaxy M-series to launch in India on January 28

Samsung’s mobile phone sales in India touched 373.5 billion rupees in the 12 months to end March 2018

Samsung’s mobile phone sales in India touched 373.5 billion rupees in the 12 months to end March 2018

This new Galaxy M series are certain to come with big batteries and quick charging capability with prices ranging between Rs 10,000 and Rs 20,000, aimed to regain the lost ground to Xiaomi, which dethroned long reigning Samsung in late 2017 as the smartphone leader in India.

Samsung, which has been dethroned by Xiaomi in India, and threatened by the popularity of Realme, Vivo and other Chinese brands, has now decided something which never has been done before.

Samsung's mobile phone sales in India touched 373.5 billion rupees ($5.3 billion) in the 12 months to end-March 2018, according to regulatory filings sourced by paper.vc, a business intelligence platform.

Samsung has been sharpening its focus on India, home to more than a billion wireless subscribers and where roughly 350 million users still do not use smartphones.

Samsung has announced that it will be launching its new Galaxy M series of smartphones in India on January 28. The new M-series might help bolster the company's offerings in the budget segment.

As per earlier reports, Samsung-M series can be priced as low as Rs 9500 for the base variant.

The "M" series will also be available on Samsung's online store. This can feature a triple camera set-up.

Samsung has launched a microsite for an upcoming Galaxy M device - likely the Galaxy M20, judging by the dual-camera setup on its back - and, sure enough, it has an Infinity-V display with a single selfie lens occupying the small notch up top.

As for the rumoured specifications, the Galaxy M20 will house a 6.4-inch IPS panel on the front and it will be backed by a 5000mAh battery.

He declined to give specifics but said that online sales account for a double-digit percentage of the company's overall mobile phone revenue.

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